单车上的城市:共享单车数据洞察

QQ截图20171231000200 - 单车上的城市:共享单车数据洞察

随着智能手机的普及和手机用户的激增,共享单车作为城市交通系统的一个重要组成部分,以绿色环保、便捷高效、经济环保为特征蓬勃发展。


作为城市共享交通系统的一个重要组成部分,以绿色环保、便捷高效、经济环保为特征的自行车共享行业在2016年用户总数达到2030万人次,全国运营市场达到11.5亿元。

基于以上背景,tecdat研究人员对北京共享单车的数据进行分析,用数据探索“最后一公里出行”解决方案,勾勒出共享单车使用与用户出行现状。

填补公共交通空白:解决“两公里内出行难” 

2 - 单车上的城市:共享单车数据洞察

从各个时间段的单车使用情况来看,上午8点和下午6点左右是用车高峰期,即早晚上下班时间的出行高峰明显,呈M型分布,早晚高峰期间发生的订单量占当日总订单量的40%左右。

3 - 单车上的城市:共享单车数据洞察

从骑行距离的分布情况来看,我们发现主要集中在 200-1500 米,解决了将近80%的用户“两公里范围内出行难”的需求,有短距离出行和短途接驳的作用,大大提高了出行效率,也有效地补充了长途出行。

 

骑行大多位于商圈,目的地更加有趣、多元

6 - 单车上的城市:共享单车数据洞察

9 - 单车上的城市:共享单车数据洞察

从骑行的始终点来看,我们发现用户使用密集的区域主要包括国贸、大望路、建外大街、王府井等。

7 - 单车上的城市:共享单车数据洞察

8 - 单车上的城市:共享单车数据洞察

5 - 单车上的城市:共享单车数据洞察

4 - 单车上的城市:共享单车数据洞察

1 - 单车上的城市:共享单车数据洞察

从出行的始终点和路径来看单车出行目的地多为商圈,行车频率一定程度上反映了某个地区的商业化程度。

与长途旅行相比,短途骑行目的地更加有趣点,更加多元化,同时也满足了消费者对高频和多次微型旅行的需求。 用户的骑行目的地主要是生活休闲,购物,餐饮商业区。

结语

共享自行车数据可以实时表达城市的密度以及人们居住地和工作地之间的交通动态,同时对公共交通进行了有益补充,大大提高了大众出行效率。

因为城市基础设施资源的稀缺,共享出行成为城市公共交通的“潜在替代品”,也促进了整个共享行业的快速发展。

非常感谢您阅读本文,有任何问题请在下面留言!

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数据样例:

orderiduseridbikeidbiketypestarttimestartloc_latitude_zscorestartloc_longitude_zscoreendloc_latitude_zscoreendloc_longitude_zscore
174694852082219664522018/10/8 0:0139.7190094116.347274839.71626282116.3513947
2825787298033960612018/10/8 0:0139.948349116.411819539.94422913116.4090729
462581151734446278412018/10/8 0:0139.89341736116.332168639.89067078116.3445282
11881363161014399622018/10/8 0:0239.89067078116.42829939.88792419116.4296722
99510738277412612122018/10/8 0:0439.93186951116.198959439.92912292116.2085724
466746545948546622212018/10/8 0:0439.85221863116.485977239.85084534116.490097
344970170108135623512018/10/8 0:0439.91950989116.274490439.92225647116.2703705
4733236103245747165112018/10/8 0:0540.11314392116.308822640.11726379116.3033295
126159594328115073422018/10/8 0:0639.9332428116.374740639.93598938116.3733673
148124085326517129422018/10/8 0:0639.86045837116.399459839.86732483116.39534
516354531643750902412018/10/8 0:0639.92912292116.505203239.9332428116.5010834
50577736806849766812018/10/8 0:0639.90028381116.492843639.89753723116.50383
217882037623823740322018/10/8 0:0639.84672546116.420059239.84397888116.4104462
13528977672215907522018/10/8 0:0739.87968445116.396713339.88105774116.3884735
4132633513895669412018/10/8 0:0739.88792419116.675491339.88105774116.6864777
2747377105385629042922018/10/8 0:0739.88929749116.642532339.88243103116.6617584
189109377303521034322018/10/8 0:0839.96482849116.488723839.95521545116.4997101
177895342435919971522018/10/8 0:0839.86183167116.431045539.85496521116.4351654
354034110206336504312018/10/8 0:0839.9634552116.322555540.00190735116.3156891
108000951756713406422018/10/8 0:0939.92362976116.304702839.92362976116.3019562
421146436445542861412018/10/8 0:0939.9634552116.32942239.96208191116.3280487
144524578890516783122018/10/8 0:0939.90440369116.432418839.90852356116.4310455
445894577414644955512018/10/8 0:0939.86457825116.382980339.86045837116.3857269
288474578465330301322018/10/8 0:0939.9016571116.227798539.89616394116.2648773
2927513622344083512018/10/8 0:0940.04859924116.431045540.04722595116.4296722
405707089359741486912018/10/8 0:1039.91264343116.343154939.91676331116.3404083
222365333820424169122018/10/8 0:1039.84672546116.420059239.84397888116.4104462
148224149455617138322018/10/8 0:1139.84947205116.333541939.85359192116.3307953
97469493509912422022018/10/8 0:1139.86183167116.384353639.86045837116.3816071
483459984824748016112018/10/8 0:1139.9016571116.227798539.89479065116.263504
343858185977035521512018/10/8 0:1239.91401672116.347274839.90440369116.3637543
458745156796745964212018/10/8 0:1240.00465393116.400833140.00053406116.4063263
46295534634046309512018/10/8 0:1239.86045837116.42829939.85771179116.4324188
480784613353847812012018/10/8 0:1339.93873596116.363754339.93598938116.3678741
50074821663249341412018/10/8 0:1339.94560242116.473617639.94560242116.4749908
466869722913246632012018/10/8 0:1339.87968445116.685104439.87693787116.7015839
4603447507506269312018/10/8 0:1439.79728699116.479110739.79316711116.480484
27908615338729448922018/10/8 0:1439.9030304116.487350539.89891052116.4969635
333900536494434572212018/10/8 0:1439.95246887116.299209639.95109558116.3005829
164433241670218677322018/10/8 0:2439.92225647116.260757439.9181366116.2621307
321530328246433410112018/10/8 0:2539.90715027116.571121239.89891052116.5615082
265165890393728174122018/10/8 0:2539.95246887116.439285339.95521545116.437912
438485300056008712018/10/8 0:2639.91401672116.347274839.90989685116.3431549
26210509857127890822018/10/8 0:2640.07331848116.340408340.08842468116.3362885
206132753379022623322018/10/8 0:2739.97032166116.351394739.9634552116.3486481
359400749689237017512018/10/8 0:2739.86457825116.381607139.9332428116.3747406
373980529486338413412018/10/8 0:2739.93186951116.200332639.94697571116.1948395
1075987498071589222018/10/8 0:2739.99641418116.479110739.99641418116.4777374
195221589901621605822018/10/8 0:2940.10627747116.392593440.10353088116.3884735
182190621668720383722018/10/8 0:3039.99504089116.417312639.9936676116.428299
125119421951614977922018/10/8 0:3139.91676331116.509323139.91950989116.5079498
70885010094139473712018/10/8 0:3239.9332428116.457138139.92362976116.4612579
150592844220417359922018/10/8 0:3239.84535217116.472244339.83985901116.470871
158079392530618066622018/10/8 0:3339.94010925116.205825839.9332428116.2003326
302972174171631673512018/10/8 0:3339.77119446116.539535539.764328116.5505219
140774555792016423122018/10/8 0:3339.86732483116.376113939.89204407116.3706207
232421676663225118722018/10/8 0:3439.87419128116.363754339.86732483116.3610077
6215605699818392412018/10/8 0:3440.07606506116.355514540.07606506116.3459015
189988344884821117622018/10/8 0:3439.9030304116.231918339.89891052116.2250519
495166692661348925712018/10/8 0:3539.92637634116.301956239.92362976116.3047028
200399428229822090222018/10/8 0:3539.89067078116.68785139.89753723116.6851044
19734182027721802022018/10/8 0:3539.91950989116.553268439.91950989116.5505219
429415975978143645412018/10/8 0:4739.89479065116.282730139.89341736116.2813568
145248925206616853422018/10/8 0:4839.93461609116.373367339.92774963116.3665009
330495731188134260012018/10/8 0:4939.94010925116.374740639.94148254116.3733673
403888682849941315312018/10/8 0:4939.93049622116.691970839.92774963116.687851
1059456382381575122018/10/8 0:5140.1007843116.381607140.09941101116.3829803
305113449080631855912018/10/8 0:5139.87693787116.454391539.86732483116.4543915
1900487101423021123722018/10/8 0:5239.85771179116.258010939.85908508116.2566376
5389246586867308412018/10/8 0:5239.88380432116.31980939.87556458116.3211823
379100061181238919112018/10/8 0:5239.94285583116.417312639.95109558116.414566
371900537403238217312018/10/8 0:5239.90715027116.32942239.9016571116.3280487
223601312888624287222018/10/8 0:5339.86869812116.413192739.87419128116.4104462
15845714999252812018/10/8 0:5339.80278015116.402206439.81376648116.3980865
151391925342062112018/10/8 0:5539.81651306116.543655439.81376648116.5477753
482708080952147959912018/10/8 0:5839.88929749116.284103439.88380432116.2813568
159688834978818220222018/10/8 0:5839.92912292116.251144439.9332428116.2429047
47352062619647182012018/10/8 0:5839.88929749116.358261139.88243103116.3610077
165057608522288312018/10/8 1:0039.88105774116.455764839.88243103116.447525
504442115272349631112018/10/8 1:0139.84397888116.385726939.84809875116.3788605
506674498561949843312018/10/8 1:1240.02388116.279983540.02388116.2813568
31369892219532667412018/10/8 1:1239.93461609116.409072939.92774963116.4104462
334039037534734586112018/10/8 1:1439.99641418116.462631240.00053406116.4543915
273143764262128900422018/10/8 1:1639.91401672116.433792139.91676331116.4269257
39700576297644512018/10/8 1:1739.92774963116.167373739.93049622116.1618805
5800035554037860612018/10/8 1:1739.93461609116.186599739.93049622116.1893463
426573676154143431612018/10/8 1:1839.97169495116.374740639.96894836116.3761139
163447359874918582122018/10/8 1:1839.84535217116.3953439.83573914116.4035797
410254457784541917712018/10/8 1:1839.88929749116.363754339.88517761116.3610077
42586937960943377412018/10/8 1:2140.00053406116.350021439.99916077116.3459015
815792103493910757212018/10/8 1:2139.80278015116.580734339.80003357116.5821075
1056704442191572522018/10/8 1:2139.72862244116.345901539.72175598116.3610077
148229795897917138822018/10/8 1:2239.96070862116.32942239.96208191116.3280487
222894010098624221122018/10/8 1:2339.84672546116.31980939.8412323116.3115692
94722679390812164222018/10/8 1:2439.9181366116.192092939.90852356116.1852264
12810710116381777122018/10/8 1:2439.95246887116.310195939.96482849116.3047028
386411573016339626212018/10/8 1:2539.80415344116.403579739.81376648116.3980865
107214821803213335522018/10/8 1:3639.88105774116.388473539.89753723116.3829803
374988083761838510212018/10/8 1:3839.76295471116.223678639.75471497116.2223053

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